The store launches twice a week with 15–30 SKUs per drop. Outsourced editing had a two-day turnaround, too slow to fill launch day.
Approach
The team batch-enters each drop and applies three script templates — direct selling point, styling scene and pain-point contrast — generating 20 videos in one run.
Result
Asset production moved from "waiting on editors" to "same-day ready", with a clear drop in cost per asset.