Customer background and pain points: Flavors launch quickly, and materials are always a beat behind
Customer Profile: A new consumer beverage brand mainly focused on 5.5% ABV 1L sparkling rice wine, with three flavors — original, osmanthus, and aged tangerine peel — driven by party sharing and home tipsy drinking, with low order value and repurchases depending on content.
Core Pain Points: Fast new launches, slow external shoots, with per-piece costs from several hundred to over a thousand yuan; selling points scattered on detail pages, unable to form a story; strict alcohol review, and scripts that slightly cross the line get throttled.
Solution: Three templates — enter the flavors and get videos
Precise Content Generation: Enter flavor, ABV, capacity, and craft, and automatically generate a 12-second vertical script, with one video covering scenario — craft — ABV — taste — action.
Script Model Switching: Social seeding targets resonance, scenario tipsy targets immersion, and direct selling points target conversion — three templates switchable on demand, with multiple angles for the same flavor.
Mass Production and Distribution: Enter three flavors once for batch video production, export directly in 9:16 for Douyin, and compliance notices such as "minors are prohibited from drinking alcohol" are generated along with the video.
Implementation results: Videos ready upon new launch, seeding drives orders directly
Capacity Improvement: From "one video per flavor waiting for schedules" to batch production by flavor, with content ready on launch day, and per-piece marginal cost reduced to single digits.
Content Precision: 12 seconds thoroughly covers "heavily seeded by friends at gatherings → pure glutinous rice fermentation → 5.5% tipsy → creamy bubbles → tipsy lovers go straight for it."
Customer Acquisition Loop: Scenario seeding + action-instruction closing directs viewing straight to ordering; templated scripts unify messaging, making compliant alcohol advertising more stable.