The first question most people ask about AI commerce videos is: which part does it actually do for me? This article breaks a 15-second video into its steps, with the input and output of each.
The workflow
1. Confirm the product and audience
AI will not make that decision for you. Decide what you are selling and to whom — every later choice follows from this.
2. Isolate one core selling point
Fifteen seconds fits one idea. Compress the detail page into a verifiable sentence, such as "seven days on one charge" rather than "long battery life".
3. Write the first three seconds
Completion rate is mostly decided by the opening. Common hooks are pain-point questions, results-first, and contrast — prepare at least three variants to test.
4. Match visuals and storyboard
Deke Shichuang matches visuals to the script and builds the storyboard. Upload your own footage where you have it to raise authenticity.
5. Voice-over and captions
Pick a voice that suits the category, then check nouns and numbers in the auto-synced captions.
6. Export per platform
9:16 for TikTok, 1:1 for square placements, 16:9 for Amazon product videos. Export in batches by campaign to avoid re-cropping.
Common mistakes
- Cramming several selling points into one video
- A hook unrelated to the product, so traffic never converts
- Shipping a single asset with no control to compare against
Takeaway
AI solves scale and marginal cost from script to finished video. Product choice and media buying still need a human. Deke Shichuang is in closed beta — request access from the contact page.